title:How Busan Is Expanding Its MICE Value Structure
Submitted by busancvb on
Busan is a leading marine city that is growing into a global MICE center thanks to its rich natural heritage of beaches, mountains, and rivers, not to mention an advanced infrastructure that is only befitting of the second largest city in Korea. Over the past 20 years, Busan has successfully hosted a string of international events. Today, the city is working to qualitatively improve its MICE standing and enhance the value of its core industries.